Magazine Advert - A New Breed

As part of the promotional material for our music video, I produced a Magazine Advert promoting the music video single 'A New Breed'. I used the application 'Adobe Photoshop' to design this advert.

Evaluation of Music Video

Digipak Album Cover

Using Adobe Photoshop, I produced an Album cover for the Digipak. The purpose of the digipak is to promote the music through an album cover design. This is the final draft of the album covers we will be using from what we've produced previously.

Album Cover - Front

Album Cover - Back (Tracklisting)

I have produced a prezi which presents the evaluation of our final digipak album cover design. I have evaluated both album covers (front and back) with analysis of some of the features and characteristics such as choice of colour, graphics and font. Ideas for the design of this digipak cover came from other digipaks from the moodboard in one of my previous posts but also from our own ideas. The prezi can be viewed below:

Final Digipak Evalutation on Prezi

Final Version of Music Video

After editing the video further and improving the visuals, we finally completed the recording and editing. The finished product can be viewed below:

Rough Cut Filming

We have now commenced filming the Rough Cut of our music video from which we will continue seeking improvement from for the final version of the music video. The rough cut music video can be viewed below:

Analysis of Digipak Covers

As part of my research into Digipaks and their designs, I conducted different types of analysis from Andrew Goodwin's view. Andrew Goodwin came up with six different techniques used in music videos and they are as follows:

1. Voyeurism
2. Intertextuality
3. Star Image
4. Relationship Between Music and Visuals
5. Relationship Between Lyrics and Visuals
6. Genre Characteristics 

The first Digipak cover I analysed was K Koke's 'Pure Koke Volume 2' and the analysis has been presented on Prezi which can be viewed below.

Intertextual Analysis of Album Covers - K Koke Pure Koke Vol.2 on Prezi

Shooting Schedule

We have produced a schedule for when we will be shooting the scenes for our music video.
It has been produced using Prezi, and can be viewed below:

timeline on Prezi